← Before Your Home Goes on the Market

Guide to selling your home in Dallas-Fort Worth

The complete guide to selling your home in Dallas-Fort Worth: your real number, your options, and the right order.

Portrait of Veronica Yeary

Veronica Yeary

REALTOR®, CRS, ABR, SRS, CIPS · All City Real Estate DFW

The full guide, to keep

This page is the short version. The printable guide has every chapter.

Before Your Home Goes on the Market (PDF)

Before we start: what this guide is and what it isn't

This guide explains how I handle a sale, in the order things happen, so you know what to expect before each step arrives.

I'm Veronica Yeary, REALTOR® with All City Real Estate DFW. I've been in real estate since 2010 and have worked with more than 450 families across the Dallas-Fort Worth area.

This describes my general process as a REALTOR® in Texas and is not legal, tax, or loan advice. Every home and every family brings its own situation, so we go over the specifics of yours together.

Step 1. Your reason and your date first, not the price

The first conversation isn't about price. It's about why you're selling and when you need to be done, because those two answers change everything else.

Selling because your job moved you is not like selling because the house has gotten too big for you. In the first case the calendar is in charge, in the second the number is, and the plan is built differently.

If you're also buying, that gets planned from here, not later. How the two transactions fit together is in how I sell a home.

Step 2. Your complete numbers, down to what you walk away with

A lot of people know what their home is worth and don't know what they'll walk away with. Those are different things, and the second one is the one that matters.

We work out the full math: estimated price, minus what you owe on the mortgage, minus the costs of the sale. What's left is your number, and that's the one you decide with.

I build the estimated price from real comparable sales in your area, and I explain every adjustment: why that house compares to yours and why another one doesn't. That's in what your home is worth, and it doesn't cost you anything.

Step 3. What's worth fixing and what's worth cleaning

I have this conversation with you myself, walking the house, before the photographer comes.

The rule is simple: you fix what a buyer will notice and what will come up in an inspection. You don't remodel to sell, and you don't spend on things that won't change anyone's decision.

The part that almost always pays off most is the cheapest: a deep clean, order, and clearing out what you don't need. A house with less in it looks bigger in photos and in person, and that costs no materials.

Staging can be done, and I'll explain how it works. What isn't included is the cost: the seller pays for it. I tell you what makes sense in your case and guide you through it; you decide whether to do it and how much to spend.

Step 4. How your home is marketed

Every home I put on the market gets all of the following:

Professional photography. Not phone photos. It's the first thing everyone sees, and it decides whether someone clicks or scrolls past.

A walkthrough video, so people understand how the house connects inside, which a single photo can't explain.

Its own web page, at its own address, dedicated only to your home. It's something I started doing recently, and it works very well for sending by text or putting in an ad.

The MLS. Once your home is in the local MLS, it shows up automatically on Zillow, Realtor.com, Redfin, Homes.com, and hundreds of other brokerages' sites. That isn't a separate service I do: it's what a home listed properly on the MLS does, and that's why it matters that the details go in complete and correct.

Paid ads on Facebook and Instagram, which I aim at the area and at the kind of buyer for your home.

Emails and messages to my own list of buyers, people I'm already working with.

Postcards to the homes around yours, because neighbors are the ones who most often tell people they know who are looking nearby. What I don't do is knock on their doors.

An open house, with the day chosen on purpose, not out of habit.

For some properties we also use aerial drone shots, when the land, the view, or the surroundings really add something. It isn't something I put on every house just because I can.

Step 5. What you get every week

While your home is for sale you get a weekly report: who saw it, what the people who saw it said, how interest is going, and what's next.

You get it even when the news is that nothing happened that week, because that's information too, and you have a right to know it without having to chase me.

If something isn't working, I tell you when I see it, with my recommendation, instead of waiting a month for you to ask.

Step 6. The offer, the inspection, and closing

When an offer comes in, we review all of it and not just the number at the top: who the buyer is, how they're paying, what dates they're proposing, and what conditions they include. A lower offer with solid money is sometimes worth more than a higher one that won't hold up.

I explain the process and the documents you'll sign clearly, and I answer your questions before you sign.

Then comes the buyer's inspection, which almost always produces a list. That's where we go over what's worth addressing, what can be negotiated, and what doesn't need to move, with your numbers in hand.

Until closing I stay on top of the timeline: the title, the appraisal from the buyer's lender, the documents. Most problems in a sale get solved because someone was paying attention, and that's my job.

What to do now

If you're thinking about selling this year, the first step that really helps is knowing your number, and that doesn't commit you to anything.

Write to me or call me and we'll work it out. If the number doesn't work for you, the best time to find out is before you move anything.

Frequently asked questions

How much does it cost to find out what my home is worth?

Nothing, and it doesn't commit you to listing with me. I give you the number from real comparable sales in your area and explain every adjustment, so you can decide with information.

Do I have to remodel before I sell?

Almost never. You fix what a buyer will notice and what will come up in an inspection, and what pays off most is usually the cheapest: a deep clean, order, and clearing out what you don't need.

Do you hire someone to furnish and decorate the house?

It isn't a service I offer, and I'd rather tell you plainly. What I do is walk the house with you and tell you what's worth fixing and what to clean before the photographer comes.

Will my home show up on Zillow?

Yes. Once it's in the local MLS, your home shows up automatically on Zillow, Realtor.com, Redfin, Homes.com, and hundreds of other brokerages' sites. That's why it matters that the details go in complete and correct.

Will you use a drone on my home?

For some properties, yes, when the land, the view, or the surroundings really add something. I don't put it on every house just because I can.

How often will you update me?

Every week, with who saw your home, what they said, how interest is going, and what's next. You get it even when the news is that nothing happened that week.

What if I need to sell and buy at the same time?

It gets planned from day one, not later. We start with your sale and build the purchase around it, with a written plan B for each scenario.

Will you be with me through the whole process?

I'm with you from start to finish without you having to ask, from our first conversation until after the keys.