For sellers

Selling in Dallas-Fort Worth

Before we talk about price, we look at where you really stand. Here is where you start.

Position. Impact. Conversion.

The E.P.I.C. method

Four pillars behind every home I list. It is not a checklist an agent should get through. It is the reason your home ends up being the clear choice for the right buyer.

  1. Value

    Before we talk about price, we look together at where you really stand: what has sold nearby, what is for sale right now, and what the buyer will compare your home to. I show you where every number comes from, so the price is your decision and not my hunch.

  2. Presentation

    The photos are the first thing a buyer sees, and often the only thing. Every home I list gets professional photography, and a walkthrough video or drone when the home calls for it. Before that, I tell you myself what is worth fixing and what is worth cleaning, with enough time to do it without rushing.

  3. Impact

    Your home is entered in the MLS, which sends it on its own to Zillow, Realtor.com, Homes.com, Redfin and hundreds of other brokerage sites. On top of that, your home gets paid Facebook and Instagram ads, emails and texts to my own list of buyers, postcards to the homes around you, and an open house.

  4. Campaign

    A home isn't just posted, it's launched. Your home also gets its own page, with its own web address, so you can text it to anyone without it getting lost among other listings. Once it is on the market, you get a report every week with what the people who saw it said.