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Sell Your Home in Dallas-Fort Worth

Professional photography, and video or drone depending on the property. Its own page, paid ads, and a report every week.

What selling your home here really means

Selling your home in Dallas-Fort Worth isn't listing it and waiting. It's setting a price based on real data, getting the house ready so it shows the way it should, putting it in front of the right people, and then negotiating whatever comes in. Four different jobs, and each one changes how much you walk away with.

The part almost nobody explains is the first one. A house that goes on the market too high doesn't fix itself. It sits for weeks with no activity, and by the time you lower the price it already has a reputation as the house nobody wanted. That's why the price gets decided up front, based on what sold nearby, not on what a website says.

If you're not sure yet whether you'll sell, start with what your home is worth. If you've already decided, here's what happens from here.

How I market your home

I'm Veronica Yeary, REALTOR® with All City Real Estate DFW, and I've been helping families sell homes in this area since 2010. In that time I've worked with more than 450 families.

Every home I list gets professional photography, plus video or drone depending on the property. Before any of that, I tell you myself what's worth fixing and what's worth cleaning, with enough time to do it without rushing and without overspending.

Your home also gets its own web page, with its own address, so you can text it to anyone you want without it getting lost among other listings.

Once it's in the MLS, it goes out automatically to Zillow, Realtor.com, Homes.com, Redfin and hundreds of other brokerages' sites. On top of that, I run paid Facebook and Instagram ads for your specific home, send emails and texts to my own list of buyers, mail postcards to the surrounding homes, and we hold an open house.

The full process, step by step, is in how I sell a home.

What you get while it's on the market

A weekly report with what the people who toured it actually said. Not a polite summary: what they said about the kitchen, the price, the backyard. That's what lets you make decisions based on information instead of nerves.

When an offer comes in, I walk you through what it says before you sign anything: the price, yes, but also the dates, the contingencies, and what happens if something falls through. The price and the launch get prepared ahead of time; the negotiation is where you defend them.

If you're selling so you can buy another home at the same time, that gets coordinated from the start, not on the fly. It's explained in moving up to your next home.

Selling in your city

Every city sells differently. What a buyer is looking for in Plano isn't the same as in Denton, and the comparable sales aren't the same either. That's why there's a page for each city:

selling your home in Dallas, in Plano, in Frisco, in McKinney, in Denton and in Richardson.

I work across the whole metroplex. Here are all the cities, and if yours isn't listed, reach out anyway.

Call or text 469-441-8890, or email veronica@veronicayeary.com.

Frequently asked questions

What do I need to fix before I sell?

Less than you think, and not always what you think. I come to your home and tell you myself what's worth fixing and what just needs cleaning or packing away. The idea is to spend where it actually changes what a buyer sees, not on a remodel you won't get back.

How is the price of my home decided?

By what has sold nearby, what's on the market right now, and what a buyer is going to compare your home to. I show you where every number comes from so the price is your decision. What Zillow says is an automated estimate, not your price.

Can I sell my home and buy another one at the same time?

Yes, and it's more common than it sounds. What you can't do is improvise it. We decide from the start whether you sell first or buy first, based on your numbers and your timing, and from there both transactions get coordinated around the same dates.

Will you explain everything along the way?

Everything. The conversations, a clear explanation of the process and of every document you'll sign, and the negotiation. If someone in your family needs something explained, I do it myself.